Visit a participating Taco Bell restaurant and round up to help students with their education | May 20 – July 1 Learn More


The Taco Bell Foundation welcomed its 2021 class of Live Más Scholars in May. $7 million was awarded in Live Más Scholarships to fuel the boldest ambitions of 725 students.


Sign up for an email reminder for when the next application period opens in Fall 2021.
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Are you a Live Más Scholar?

Inspire us with your passion, and we’ll help you change the world.

We believe that young people have the ideas and drive to move the world forward. The Live Más Scholarship (pronounced “Liv maws”) is for ALL young people who are pursuing higher education and using their passion to ignite change in their communities and beyond. We believe in you – no matter where you are in your journey, whether just recognizing your strengths and developing your passion or bringing it to life and inspiring others to join you.
This program is more than a scholarship. We’re not merely a one-off check writer – we’re a continued partner and collaborator who’ll be there with connections and opportunities throughout your journey to help your passion shine so brightly, it changes the world.


Submit a video (2 minutes or less in length) that addresses these questions:
  • What is your passion and how are you currently pursuing it?
  • How do you plan to use your passion to uniquely make a positive change in your community or the world?
  • How will your education help enable you to pursue your passion and make a change?

Your submission video must be between 30 seconds and 2 minutes in length. Think about filming this video on a phone, computer, tablet, or any other MP4 video-enabled camera to which you have access. It could be a short film, animation, or a simple testimonial. This isn’t about how well you can make a film—we want to learn more about you, your passion and how you plan to ignite change in your community and beyond!


Meet Victoria – A Taco Bell Team Member and Live Más Scholar

Victoria is Taco Bell team member with a passion for environmental science. Earlier this year we surprised her with a $10,000 Live Más Scholarship to pursue her passion and achieve her educational goals.