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The Taco Bell Foundation is primarily funded by Taco Bell Corp, Taco Bell’s Franchisees, and Taco Bell’s loyal customers and fans. Franchisees support the Taco Bell Foundation through participation in Owners’ Giving Circle, personal giving at private events, and by promoting the Round Up program. Customers and fans of the brand support the Taco Bell Foundation by rounding up their order total when they visit a Taco Bell restaurant.