Alec Treffers has been part of the Taco Bell family for over 6 years, working in the Public Relations department. In her current role, Alec works closely with cross-functional partners at Taco Bell to create a seamless narrative across earned, owned and paid marketing channels in communicating the brand’s latest innovations, it’s commitment to value and accessibility and building buzz around new ways to access the brand, whether that be through new digital platforms, experiences like Weddings and The Bell Hotel or partnerships with the NBA, MLB and NCAA Football.
Alec also works closely with Taco Bell’s dietitians in seeing to it that Taco Bell be the recognizable leader of vegetarian offerings and to drive media and consumer awareness of Taco Bell’s commitment to food for all lifestyles, our people and our planet.
Alec received her BA in Journalism and Mass Communication from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, while playing D1 Women’s Volleyball. After a year post-undergrad working for a small marketing and advertising company in Scottsdale, Arizona, Alec headed back to her California roots and earned her Master of Arts degree in Strategic Public Relations at the University of Southern California’s Annenberg School for Communication and Journalism.
Alec is also a certified nutritionist and health coach passionate about inspiring the healthy spirit animal in others and creates and shares healthy recipes on her Instagram page, @alectreffs.