Rafik is the VP Technology, responsible for leading Taco Bell customer-facing digital platforms (including: Web, Mobile Apps, Kiosks, On Demand Delivery, Digital Menu Boards and Loyalty). Since joining Taco Bell in 2015, Rafik has led numerous initiatives to modernize the guest and restaurant experience. Some of Rafik’s notable accomplishments include: opening our flagship Taco Bell Cantina in Las Vegas, leading the re-launch of our website and mobile apps, rolling out digital menu boards (interior and drive-thru) and the nationwide roll-out of self order kiosks.
Prior to Taco Bell, Rafik spent 15 years in various technology roles, including 8 years at Deloitte and Accenture, where he led IT strategy and implementation projects for Fortune 500 companies and 5 years at Mattel, where he led the Global Software Engineering function. Most recently, prior to joining Taco Bell, Rafik was responsible for large technology programs at Amgen, a leading global biotech company.
Rafik graduated from the University of Southern California with a degree in Business Administration. He currently resides in Trabuco Canyon, with his wife and two kids. In his spare time, Rafik enjoys traveling, golf, USC football and eating new and exotic foods.