Round Up

  • The Taco Bell Foundation’s Round Up program supports youth nationwide with scholarships, educational experiences, and community support! 
  • The Round Up program funds most of the work the Taco Bell Foundation does across the nation.  
  • Through Round Up, customers, and fans of the brand have the opportunity to donate to the Taco Bell Foundation all year long by “rounding up” their total to the nearest dollar at the front counter, kiosk, at the drive-thru, and on the web and mobile app.  
  • In 2021, the Round Up program raised $15 million for students nationwide. 
  • Taco Bell Franchise Owners play a large role in motivating their teams to share the Taco Bell Foundation’s mission with customers and encourage them to round up their total. Thank you to the franchise owners whose restaurants help raise an average of $5,000 or more per restaurant location that they own or a total of $1 million or more per year.   
  • Thank you to the Taco Bell customers who round up their order total while visiting a Taco Bell restaurant!

Congrats to our
2024 Live Más Scholarship recipients!

CLICK HERE TO VIEW OUR 2024 RECIPIENTS