Taco Bell Foundation 2025 Annual Report
Empowering the next generation to Live Más
3.4M
Lives Changed
A Letter from
Neil Borkan & Sean Tresvant
Chairman & Vice Chairman of the Board of Directors
Taco Bell is known for being bold and feeding the unconventional – both literally and in spirit. At the Taco Bell Foundation, we’re inspired by these values but driven by impact. Together, with all our supporters we empower the next generation to Live Más.
How do we do this? We break down barriers to education by providing resources to help the cultural rebels out there pursue their passions, realize their educational dreams and thrive in careers they love.
And 2025 was big for the Foundation. This report will cover all our wins, but here are just a few that we’re particularly proud of:
- Raised $58 million through partner and Round Up donations
- Granted a record $28 million to local nonprofit partners
- Awarded $14 million in scholarships for the Live Más Scholarship 10 Year Anniversary
As we head into 2026, Taco Bell Foundation is focused on expanding our impact and exploring innovative channels for doing so. We’re testing a more digital experience and working towards solutions that can impact a wider range of students across the nation. While innovation is essential to impact, we’re also staying true to our core programs like Community Grants and the Live Más Scholarship and plan to use our digital work to enhance these programs.
We want to thank all of our partners for their dedication to the Taco Bell Foundation’s work. We simply could not have the impact we do without Franchise Organizations, Taco Bell Corporate, Vendor Partners, Board of Directors, Taco Bell Fans and of course our Taco Bell Team Members.
Chairman
Vice Chairman
2025 At a Glance
$58M
Total
RAised
$42M
Total Invested
In Programs
3.4M
Youth
Reached
600+
Nonprofit Partners
1300+
Scholarships
Who
We Are
Our Mission
The Taco Bell Foundation empowers the next generation to Live Más.
Our Promise
We feed curiosity for the unconventional. We empower fearless dreamers and risk-takers to find their own paths by unlocking opportunities, whether in food, arts, the trades, entrepreneurship, and beyond.
Who We Serve
3.4M
Young People Supported
59% Pursuing Post-Secondary
94% Considered At-Promise
Programs
& Impact
Community Grants
Our Community Grants program is designed to support at-promise and underrepresented youth as they explore their career options for post-high school. The program funds nonprofit partners who offer services such as mentorship, career exploration and readiness, financial literacy, entrepreneurship, socio-emotional well-being, and more.
The program is primarily funded through donations from Taco Bell Fans who round up their total in stores. Most of the funds stay local, benefiting organizations near the Taco Bell Restaurant they were raised in. Community Grants is the foundation’s largest program by amount awarded each year.
$28M+
In Community Grants Awarded
600+
Youth-Serving Nonprofit Partners
48
Out of 50 States
3.4M
Young People Supported*
94%
Of Yout h Served Are at-Promised
*Based on 2024 impact reports provided by our nonprofit partners
Stories of Impact
See how some of our national partners have used their Community Grant to make a big impact.
Junior Achievement of America (JA) focuses on providing high school students with the knowledge and skills they need to own their success, plan for their future, and make smart academic choices. In 2025, they received over $1.6M which supported 77,000 students across 55 Taco Bell markets. Their programs prove to be successful with 9 out of 10 JA Alumni reporting the program played an important role in shaping their belief they can achieve goals, find a career path, or pursue further education.
City Year was awarded over $1.4M to fund their AmeriCorps program, training 2,000 young adults to be mentors to students. These student coaches provided essential support to 20,000 students at under-resourced schools, by helping them develop academic, workforce and interpersonal skills, plus encouraging them to be leaders in their communities. Of the schools that partner with City Year in 2025, 94% report improved student engagement and a positive school culture.
Live Más Scholarship
We’re all about fueling the doers, dreamers, and cultural rebels who know how to Live Más. That’s where the Live Más Scholarship (LMS) comes in. Taco Bell fans and team members ages 16–26 can apply for funds to help them pursue an education, start a career or use their passion to ignite change. We focus on applicants’ passions and storytelling instead of test scores, and applicants can renew up to three times. The program provides additional resources such as mentorship, workshops and career development. This year the program celebrated 10 years of supporting youth around the country and received an Anthem Award.
$14M
Awarded in 2025
1,359
Scholarships Awarded
15,235
Applications Received
372
Team Member Scholarships Awarded
88%
4-Year Universities
12%
2-Year & Vocational
Top Passions
Medicine
Engineering
Business/
Entrepreneurship
Social Justice
Creative Arts
Beyond The Money
Summer of Connection
Taco Bell Foundation’s annual Summer of Connection (SOC) welcomed 300 scholars to San Diego, CA for an unforgettable 4-day event to network with peers. Attendees participated in growth-focused workshops led by an amazing team of Taco Bell leaders, TBF Champions, partners, mentors, LMS alumni and more. Events included interactive workshops, special guest speakers, San Diego cultural experiences and more.
Learning from Experts & Networking
Throughout the year the Live Más Scholarship hosted 14 career focused workshops, matched 120 scholars with mentors, and placed nearly 30 students into micro-internships. Plus, this year we broke records with our engagement rates on Scholar Connect – the online social community for our scholars.
Live Más Live
This year, we wanted scholar creators to experience Live Más LIVE, so we invited our most creative scholars to apply for an opportunity to be onsite content creators for the taco-filled celebration. The top two were selected to not only attend Live Más LIVE alongside Taco Bell Team Members, but also give the world an inside look at the event through their social content.
Scholar Spotlights
Uriel M.
2025 Team Member Live Más Scholar
Passion: Biomedical Engineering
Uriel is a Taco Bell Team Member and 2025 Live Más Scholarship recipient with big dreams and a passion for helping others. Inspired by a powerful moment in his life, he plans to study biomedical engineering to make a difference in the world of prosthetics. With the support of a $25,000 Live Más Scholarship, Uriel is one step closer to creating a better future for himself and for others.
Siena L.
2025 Live Más Scholar
Passion: Firefighting
Siena found her passion for firefighting and committed herself to learning everything she could about the field. When she joined her local Fire Explorer program, she was the only girl—but rather than be discouraged, she saw it as an opportunity to lead by example and show other young women that firefighting is a path they can pursue too. In recognition of her determination, leadership, and drive to make a difference, the Taco Bell Foundation awarded Siena a $25,000 Live Más Scholarship.
How We
Fundraise
1. Round Up
Taco Bell Foundation’s largest fundraising amount comes from Round Up, an in-restaurant donation opportunity. Taco Bell Fans are given the chance to donate by rounding up their total to support our educational programming for students nationwide.
$52M
Record-breaking Amount raised in 2025 via guests rounding up
Average gift (e.g., $0.44).
2. Partner Support
Owners’ Giving Circle
Franchise Organizations join Owners’ Giving Circle by making a gift of $350 or more per restaurant they own each year.
$2.5M
Raised
95%
Of Participating Owners
(or % of system)
TBF Champions & Sponsors
The Taco Bell Foundation Champion program is comprised of socially conscious businesses that invest in the Taco Bell Foundation’s mission.
$2.25M
raised in monetary
+ in-kind support
3. Events & RSC Fundraising
Our Franchise Organization Partners and Taco Bell Foundation Champions also support our cause through event participation. From shopping sprees at our Foundation merchandise booths to big bids and playing in our Annual Golf Classic, they raised $3.4 million in 2025. All funds from our events support our programming and the impact work we do to help the next generation thrive in careers they love.
Owner’s Who Hit $5,000
Annual Per Store Average
- Albor Restaurant Group
- Alvarado Restaurant Nation
- Atlantic Restaurants
- Ball Industries
- Bee Mac Corp.
- Border Foods
- Bravo Foods
- C&M Smith Restaurants
- C&R Restaurant Group
- CLC Restaurants
- ColCal Colorado
- Cotti Foods Corp.
- CTI Restaurants
- D. G. Smith Enterprises
- David Sparks
- Davmik
- DeClerck Enterprises
- Delect Foods
- Delectabell Management
- Delight TB Indiana
- Denali Foods
- Desert de Oro Foods
- Diversified Restaurant Group
- DJ Enterprises of Panama City
- Engen Enterprises
- ES-O-EN Corp.
- Fast Food Feeders
- Fiesta Holdings
- Flynn Group
- Four Corners Tacos
- Gary Lyon
- Great Lakes Taco
- Hagan & Hagan
- HAZA Bell
- Hooshang Tafazoli
- Hospitality Restaurant Group
- Indus TBNY
- J.A. Sutherland
- J.E.M. Restaurant Group
- J.P.M.
- JAI Restaurant Group
- JJC Foods
- KBP Bells
- KC Bell
- Keith Sherman Enterprises
- K-MAC Enterprises
- LucWork Enterprises
- Luihn VantEdge Partners
- LynnRich
- Marble USA
- MAS Restaurant Group
- Matt Arthur
- Mayer Management
- MMC Enterprises
- MRCO
- MTB Management
- Natron Corp.
- North Texas Bells
- Northwest Restaurants
- O&M TB
- Ocean Bell
- P J Enterprises
- Pacific Bells
- R2 Restaurants
- RAD
- Savannah Service & Food
- Seth Skogen
- SHAASHWAT
- Sonar
- Southern Multifoods
- Southpaw
- STR Partners
- Summerwood Corp.
- Summit Franchise Management
- T&T Taco
- Tacala Companies
- Taco Aloha
- Taco Bell Corp.
- Taco Bucks
- Taco Colorado Corp.
- Taco Management Solutions
- TacoBocci
- Team Lyders
- U.S. Leader Restaurants
- V2
- W & M Restaurants
- Weber Coastal Bells
- WMM
2025 Owners’ Giving Circle Members
- 1601 Jamaica
- 58A Fulton Taco Bell
- A&W Tacos
- A. Cavegn, Inc.
- AG Bells
- Albor Restaurant Group
- Alvarado Restaurant Nation
- Amin Enterprises
- Ampex Brands West Texas
- Angeline Restaurant
- Argonaut Food Partners Nuevo
- Atlantic Restaurants
- B&G Food Enterprises
- Baker Management
- Ball Industries
- BDE Florida
- Bee Mac Corp.
- BFS Concepts
- BK Foods
- Border Foods
- Bravo Foods
- Buddy Bells
- Buford Taco
- BurgerBusters
- C&M Smith Restaurants
- C&R Restaurant Group
- Calvin White
- Cantina Hospitality
- Carolina Taco
- Central Florida KFC
- Central Iowa KFC
- Clatra
- CLC Restaurants
- ColCal Colorado
- Columbus Mart
- Cotti Foods Corp.
- Countryside Corp.
- Crave Concepts
- CTI Restaurants
- D. G. Smith Enterprises
- D.E. Foods
- Davmik
- DeClerck Enterprises
- Dee Jay’s QSR
- Delect Foods
- Delectabell Management
- Delight TB Indiana
- Denali Foods
- Denis Schoenhofer
- Desert de Oro Foods
- Devang U. Brahmbhatt
- Diversified Restaurant Group
- DJ Enterprises of Panama City
- Doug Knipp
- Dunafon Enterprises
- EGP Louisiana
- Engen Enterprises
- ES-O-EN Corp.
- Exxis Corp.
- F.W. Englefield IV
- Fast Food Feeders
- Felker Day
- Fiesta Holdings
- Flynn Group
- Food Chain Nation
- Four Corners Tacos
- Frederick P. Gallant
- Fulenwider Enterprises
- G.F. Enterprise
- Garrison QSR
- Gary Lyon
- GBM 1037
- Ghassan Shaban
- Gladden Enterprises
- GLFS
- Golden Taco
- GPM Investments
- Great Lakes Taco
- Gurmit Jhaj
- Hagan & Hagan
- HAZA Bell
- Hefcam
- Hooshang Tafazoli
- Hospitality Restaurant Group
- Imran and Shabana Ahmed
- Inmack Foods
- Indus TBNY
- Intermountain Food Stores
- J & S Food Sales
- J.E.M. Restaurant Group
- J.P.M.
- J.R.S. Restaurant Corp.
- JAI Restaurant Group
- Jake Rasor
- Jalapeno Taco
- James Mikula
- Jefferis Foods
- Jeffrey Baker
- JingleBells
- JJC Foods
- John Sims
- Johnny Outlaw
- Jon Simmons
- J’s Four
- JTB Development
- K T Merrill
- Kai Carmel
- Kazi Foods
- KBP Bells
- KC Bell
- Kedis Enterprises
- Keith Sherman Enterprises
- K-MAC Enterprises
- Kumar Management Corp.
- L.P. Buller
- Lorna Mundwiller
- Lost Mesa
- Loudon Sims Group
- LucWork Enterprises
- Luihn VantEdge Partners
- LynnRich
- MAA DURGA Enterprise
- Mall Treats
- Manuwar S. Haque
- Marble USA
- MAS Restaurant Group
- Matt Arthur
- Mayer Management
- McDonough Taco
- Mexicana
- MHF Carbondale
- Mid Atlantic Taco
- Millennium Tacos
- MMC Enterprises
- Mohammad Choudhry
- Morongo TB
- MRCO
- MTB Management
- Multiconcept Group
- Multi-Fast Food
- Nacnud
- Nandini Food Corp.
- Natron Corp.
- North State Investments
- North Texas Bells
- Northland Investments
- Northwest Restaurants
- O&M TB
- Ocean Bell
- P J Enterprises
- Pacific Bells
- Pacific West General Store
- PAK Harlem Management
- Paradise Foods
- Paris & Potter KT of Plymouth
- Phoenix Cantina of Fort Lauderdale
- Plattsburgh Taco
- PSTB
- Pyramid Service Management
- QSR NY
- Quikserve Concepts
- R2 Restaurants
- RAD
- Rayan RE National Corp.
- RBD California Restaurants Limited
- RGT Foods
- Sanweco
- Savannah Service & Food
- Scott King
- SERJ Taco California
- Seth Skogen
- SHAASHWAT
- Shamrock TBC
- SHRI York
- Silver Cricket Tacos
- SMITHVILLE K T
- Sonar
- Source Foods
- Southern Multifoods
- Southpaw
- Srijaay
- Stanley Young
- STR Partners
- Summerwood Corp.
- Summit Franchise Management
- Sun Culinary
- T & D Foods
- T & K
- T&T Taco
- Tacala Companies
- Taco Aloha
- Taco Bell Corp.
- Taco Bucks
- Taco Colorado Corp.
- Taco Jim
- TacoBocci
- Tambro
- Tasty Chick’n
- TB Of America
- Texas Taco
- The Peters Group
- TME Enterprises
- Travel Centers Of The Ozarks
- U.S. Leader Restaurants
- United White Plains
- V2
- VB Preferred QSR
- Vijay Patel
- W & M Restaurants
- Walter W. Lyon
- Weber Coastal Bells
- West Quality Food Service
- Western Bell
- Widder Management
- WMM
- Yum & Chill
- Zalak Food Corp.
Taco Bell Foundation
Champions
The Taco Bell Foundation (TBF) Champions program brings together socially conscious suppliers and vendors who are committed to fueling the Foundation’s mission. These valued partners go beyond business by contributing time, funding, and resources to support the Foundation’s work. In 2025, TBF Champions contributed over $2.25 million in monetary and in-kind support, helping to power impactful programs that create lasting change.
We would like to thank our 2025 TBF Champions who made an impact on the lives of thousands of young people this year!
Cravings
$100,000+
Supreme Taco Party
$50,000
Burrito Party
$25,000
Taco Party
$10,000
- ACCUSERV
- AK JOHNSON
- CARTONCRAFT INC
- CITIZENS
- GOLDEN STATE FOODS
- KEURIG DR PEPPER
- LOEWS CORONADO BAY RESORT
- MCLANE
- MISSION FOODS
- SACRAMENTO KINGS
- SENOVVA AV
- SIMMONS PREPARED FOODS
- VIPER
Major Event Partner
$100,000+
Event Partners
$10,000+
- AFP ADVANCED FOOD PRODUCTS
- AGI
- BIRCHWOOD FOODS
- CAPITAL INSIGHT
- CARTONCRAFT INC.
- CUSTOM SEATING
- DELOITTE
- FBD PARTNERSHIP
- FIRST HORIZON
- FORTINET
- FRANMAC
- GOLDEN STATE FOODS
- KEURIG DR PEPPER
- MASTERS GALLERY FOODS
- FRESH EXPRESS
- MCLANE
- PROAMPAC
- SIMMONS PREPARED FOODS
- SOLINA
- STEWART SUTHERLAND
- SUGARFOODS
- USSI GLOBAL
Leadership & Governance
Board & Committees
2025 TACO BELL FOUNDATION BOARD OF DIRECTORS AND COMMITTEE MEMBERS
EXECUTIVE COMMITTEE
Chairman, Neil Borkan, Albor Restaurant Group
Vice Chairman, Sean Tresvant, Taco Bell Corp.
Treasurer, James Cascone, Deloitte & Touche LLP
Secretary, Daniel Horgan, CoLabL
Director Emeritus, Mark Peterson, Desert de Oro Foods
Board Member, Marjorie Perlman, Tacala Companies
Board Member, Imaan Ferdowsi, MRCO
DEVELOPMENT COMMITTEE
Committee Chair, Rob Alvarado, Alvarado Restaurant Nation
Board Member, Tom Cook, Pacific Bells
Board Member, Tina Reagan, K-MAC Enterprises
Member, Mollie Sommer, Border Foods
PROGRAMMING & GRANTS COMMITTEE
Committee Chair, Imaan Ferdowsi, MRCO
Board Member, Daniel Horgan, CoLabL
Board Member, Amber Figueroa, Denali Foods
Board Member, Raj Patel, Sonar
FINANCE COMMITTEE
Committee Chair, James Cascone, Deloitte & Touche LLP
Board Member, Neil Manhas, Taco Bell Corp.
Member, Ragan Cain, Tacala Companies
MARKETING COMMITTEE
Committee Chair, Marjorie Perlman, Tacala Companies
Board Member, Taylor Montgomery, Taco Bell Corp.
Board Member, David Grieve, Diversified Restaurant Group
Member, Jessica Woodburn, Hospitality Restaurant Group
Statement of Activities
View Details
DECEMBER 31, 2024
WITH COMPARATIVE NUMBERS AS OF DECEMBER 31, 2023
| 2024 | 2023 | |
|---|---|---|
| Revenue & Support | ||
| Round Up fundraiser | $50,502,606 | $41,959,569 |
| Contributions | 6,526,121 | 7,465,453 |
| In-kind contributions | 400,785 | 3,036,738 |
| Other | (74,999) | (113,500) |
| Net investment return | 3,705,912 | 1,791,576 |
| Net assets released from restrictions | – | 508,642 |
| Total Revenue and support | 61,060,425 | 54,648,478 |
| Expenses | ||
| Program services | 40,461,531 | 32,744,954 |
| Fundraising | 5,300,300 | 3,292,688 |
| General and administrative | 765,475 | 837,254 |
| Total expenses | 46,527,306 | 36,874,896 |
| Increase in Net Assets without Donor Restrictions | 14,533,119 | 17,773,582 |
| Changes in Net Assets with Donor Restrictions | ||
| Contributions | 240,000 | – |
| Net assets released from restrictions | – | (508,642) |
| Increase (Decrease) in Net Assets with Donor Restrictions | 240,000 | (508,642) |
| Change in Net Assets | 14,773,119 | 17,264,940 |
| Net Assets, Beginning of Year | 65,840,288 | 48,575,348 |
| Net Assets, End of Year | $80,613,407 | $65,840,288 |