Eligibility & FAQs

Eligibility

The Live Más Scholarship Program is open only to individuals who meet all of the following criteria:

  • Applicant must be a legal resident of the 50 United States and the District of Columbia (“D.C.”) located within the United States or D.C., or the dependent child of an active duty member of the U.S. military, who is at least 16 years of age and no older than 26 years of age
  • Applicant must be currently enrolled in an accredited post-secondary educational program located in the United States or D.C. (including accredited two- and four-year colleges, universities, vocational-technical, and trade schools) and in good academic standing.
  • Applicant must be willing to work with the Taco Bell Foundation’s Scholarship Management Company throughout the application and award process.
  • Apply Now!

See Terms & Conditions for complete details.

 

How to Enter

Submit a video (2 minutes or less in length) that answers the following questions:

  • What is your passion and how are you currently pursuing it or planning to pursue it?
  • How do you plan to use your passion to make your community, country, and/or world, etc. a better place?
  • What is your education plan (education program, college, or certificate/degree program) and how will it help you pursue your passion and create positive impact?

Once you’ve created your video, visit our website during the application period and click “Apply.” Follow the on-screen instructions to fill out your information and upload your video.

For application help, email our scholarship management company at tacobell@mykaleidoscope.com.

 

What We Are Giving Away

In 2025, the Taco Bell Foundation will be awarding up to $14 million in Live Más Scholarships, with up to $4 million being awarded through our program for Taco Bell restaurant employees.

 

Application and Selection Process

There will be one application, selection and award period per year. Here are the dates:

  • Application period: November 1, 2024 to 5:00 p.m. PST on January 8, 2025
  • Selection period: January 9, 2025 – April 23, 2025
  • Notification period: Recipients will be notified on or about April 28, 2025

FAQS

PROGRAM OVERVIEW
ELIGIBILITY
SUBMISSION VIDEO
USE OF SCHOLARSHIP FUNDS
FOR MINORS AND HIGH SCHOOL STUDENTS
APPLICATION SUPPORT

PROGRAM OVERVIEW
  • Q: What is the Live Más Scholarship?
  • A: This scholarship is for students(ages 16-26) who are passionate about creating a better future and making a positive impact on their community. This is not needs or achievement based; it is a passion-based scholarship program.
  • Q: When does the application open?
  • The application phase is open from November 1, 2024 to 5:00 p.m. PST, January 8, 2025.
  • A: When will recipients be notified?
  • Recipients will be announced on or about April 28, 2025.
  • Q: Does it cost money to apply?
  • A: No, applications are free.
  • Q: How do I apply?
  • A: Submit an original video that tells us the story of your real, driving passion. It could be a short film, animation or just a simple testimonial. Your video must be a maximum of 2 minutes (minimum of 30 seconds in length) and must be no larger than 500 MB to ensure it’s easy to upload to the application. See Terms & Conditions for additional Application Guidelines.
  • Q: Do you accept mail-in submissions?
  • A: No, you must submit your application through the “Apply” link on www.LiveMasScholarship.com when the application phase is open.
  • Q: My friend and I want to create a joint video—can we apply together?
  • A: No. Each applicant must submit their own application and video.
  • Q: I missed the deadline; can I still apply?
  • A: In order to be fair to all applicants, we do not accept applications submitted after the application deadline. Please be sure to start and submit your application early as to avoid missing the January 8, 2025 deadline.

 

ELIGIBILITY
  • Q: I’m already enrolled in college. Am I still eligible to apply for the Live Más Scholarship?
  • A: Yes, as long as you are within the age range of 16 to 26 and meet the eligibility guidelines outlined in the Terms and Conditions, you may apply. If selected, you may use the funds at your current accredited two or four-year college, university, vocational-technical, and/or trade school.
  • Q: Is this scholarship just for employees?
  • A: The Live Más Scholarship is available for both Taco Bell restaurant employees and non-employees. If you are not a Taco Bell restaurant employee, visit LiveMasScholarship.com for more information.
  •  Q: I previously won a Live Más Scholarship, can I apply again?
  • A: Yes, we have a Live Más Scholarship Renewal program for our previous Live Más Scholarship recipients. However, prior awards must be used or substantially depleted (75% or more) before the 2025 Selection Period. You can receive four Live Más Scholarships maximum. Click here to learn more!

 

SUBMISSION VIDEO
  • Q: What types of files can I submit?
  • A: Videos must be in English. Videos must be no larger than 500 MB, maximum two (2) minutes in length and minimum 30-seconds in length.
  • Q: I completed an application, but I want to change my video. Can I resubmit?
  • A: No, you will not be able to delete or edit your video after submitting your application. All video submissions are considered final.
  • Q: Are there rules about what can’t go in my video?
  • A: You may not include any obscenity, crude language, violence, derogatory language of any ethnic, racial, gender, religious, professional or age group, or anything of an inappropriate or illegal nature. See Section 4 within the Terms & Conditions for additional Application Guidelines.
  • Q: Can I show other people in my video?
  • A:  You may not include other people in your video without permission. See Section 4 within the Terms & Conditions for additional Application Guidelines.
  • Q: Can I wear clothing with visible logos in the video? 
  • A: You may not include other logos, brands or products owned by others in your video without permission. See Section 4 within the Terms & Conditions for additional Application Guidelines.
  • Q: Can I use music in my video?
  • A: You may not use music that is copyrighted and owned by a third party without permission. All music must be your original work or in the public domain. See Section 4 within the Terms & Conditions for additional Application Guidelines.

 

USE OF SCHOLARSHIP FUNDS
  • Q: What can the scholarship be used for in my education program?
  • A: The funds from the Live Más Scholarship are to be used for qualified education expenses. This includes tuition, required fees, books, and course-specific supplies.
  • Q: What year can the scholarship money be used for? I graduate in 2025.
  • A: Scholarship funds will be available in the fall of 2025 and can be used to cover qualified educational expenses associated with the 2025-2026 school year and after. 
  • Q: Can I use the scholarship to pay for student loans? 
  • A: No. Live Más Scholarship are to be used for qualified education expenses. This includes tuition, required fees, books, and course-specific supplies.

 

FOR MINORS AND HIGH SCHOOL STUDENTS
  • Q: I am a minor and the instruction email has not been sent to my parent or legal guardian’s email address yet.
  • A: Please have your parent or legal guardian check their Spam folder within their email mailbox and/or email our scholarship management company at tacobell@mykaleidoscope.com. Be sure to mention you are applying for the Taco Bell Foundation Live Más Scholarship.
  • Q: What happens if I win and I’m still in high school?
  • A: If awarded a Live Más Scholarship while still in high school, a recipient may have their funds deferred up to one year.

 

APPLICATION SUPPORT
  • Q: I’m having technical difficulties with the application. Who do I contact?
  • A: Email our scholarship management company at tacobell@mykaleidoscope.com or click the Help button on the application page.