We believe all teens deserve the chance to follow their dreams and reach their full potential through high school graduation. At a time when teens are unsure about their future, we are there to help support them with the resources and opportunities needed to ignite their potential and passions to become next generation leaders.


Graduate for Más

In collaboration with Get Schooled, we launched a digital platform that encourages teens to make the promise to graduate and empowers them to follow their path to reach their personal, educational, and career goals.



Every year, grants and scholarships are distributed back to the communities where we do business. These efforts are made possible because of our generous customers, employees, vendor partners and local Taco Bell® leaders.



    Help teens graduate by shopping the #recognizepotential line. We donate 100% of all the net profits from the sale of Taco Bell merchandise and the Live Mas Experience to the cause. Sport some good, and let's get everyone to recognize potential when they see it.


    Even the smallest donation can make the biggest difference in helping teens graduate. Your generous online donation is safe, secure and private. Thank you.


    There's no greater feeling than walking across that stage, receiving your diploma and knowing your impact on this world is just beginning. If you're a student, sign the pledge and promise to graduate. You're the future, and we can't wait to see the world you shape.

    Our Partners: